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Business Storytelling To Create Resonance

Business Storytelling To Create Resonance

 

Storytelling is a powerful skill that has enabled successful leaders to connect, engage and inspire stakeholders. Well-crafted and told, a story makes us feel emotionally connected and ready to answer the call to actionUnlike PowerPoints and traditional business plans which tend to be static, lacking in context, and low on emotion. Stories that are powerfully crafted usually stick in our minds, cement ideas, and bring concepts alive. 

This business storytelling program is designed for working professionals who want to boost their ability to influence, build engagement and inspire people to take action. Through storytelling, we hope to help organizations achieve business outcomes with resounding success. Leaders will have a chance to develop their own stories, and stories for their company/product/service. Participants will leave with curated stories to tell so they can begin influencing people immediately.

At the End of the Course, You’ll Learn to:

  1. Select appropriate approaches to communicate stories effectively
  2. Identify and implement specific ways to encourage responses from stakeholders 
  3. Use story techniques to substantiate or challenge viewpoints using a logical approach 
  4. Reflect on and refine story writing and telling effectiveness 

Who Should Attend?

Executives and Managers 

Skills Framework

Business Management 

Skills Standard

Articulate and Discuss Ideas

Assumed Skills

  • understand how the business environment impacts the organization 
  • understand relevant organizational strategies, objectives, culture, policies, processes and products / services 
  • have analytical skills to make sense of existing data determine best approaches to communicate ideas 
  • have problem solving skills to determine responses to questions during discussion 
  • have interpersonal and communication skills to interact with others 
  • have negotiation skills to discuss opinions, ideas and opposing viewpoints 

Course Code: TGS-2018500720

Skills Standard Code: BM-COM-404E-1

Funding Validity Period: 20 Apr 2020 to 09 Apr 2022

Mode of Training: Classroom (Full-time)

Pricing with GST*
Full Course Fees $695.50
Singaporeans (21-39 yrs) & all PRs $455.50
Singaporeans (>40yrs) $110.50
SME Sponsored  $110.50

* Please click here for more details on subsidized course fees.

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for the above approved skills-related courses. For more details, visit the SkillsFuture Credit website

30 August

Register

30 August

Register

Overview

Storytelling is a powerful skill that has enabled successful leaders to connect, engage and inspire stakeholders. Well-crafted and told, a story makes us feel emotionally connected and ready to answer the call to actionUnlike PowerPoints and traditional business plans which tend to be sterile, void of context and low on emotion, stories stick in our minds, cement ideas and concepts and create resonance. 

This business storytelling program is designed for working professionals who want to boost their ability to influence, build engagement and inspire people to take action so that the organisation’s business outcomes can be achieved with resounding success. Leaders will have a chance to develop their own stories, as well as stories for their company/product/service. Participants will leave with curated stories to tell so they can begin influencing people immediately.

At the End of the Course, You’ll Learn to:

  1. Select appropriate approaches to communicate effectively with stories 
  2. Identify and implement specific ways to encourage responses from stakeholders 
  3. Use story techniques to substantiate or challenge viewpoints using a logical approach 
  4. Reflect on & refine story writing & telling effectiveness 

Who Should Attend?

Executives and Managers 

Additional Information

Skills Framework

Business Management 

Skills Standard

Articulate and Discuss Ideas

Assumed Skills

  • understand how the business environment impacts the organization 
  • understand relevant organizational strategies, objectives, culture, policies, processes and products / services 
  • have analytical skills to make sense of existing data determine best approaches to communicate ideas 
  • have problem solving skills to determine responses to questions during discussion 
  • have interpersonal and communication skills to interact with others 
  • have negotiation skills to discuss opinions, ideas and opposing viewpoints 

Course Code: TGS-2018500720

Skills Standard Code: BM-COM-404E-1

Funding Validity Period: 20 Apr 2020 to 09 Apr 2022

Mode of Training: Classroom (Full-time)

Pricing
Pricing with GST*
Full Course Fees $695.50
Singaporeans (21-39 yrs) & all PRs $455.50
Singaporeans (>40yrs) $110.50
SME Sponsored $110.50

* Please click here for more details on subsidized course fees.

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for the above approved skills-related courses. For more details, visit the SkillsFuture Credit website

Enquiry

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