Business Storytelling to Create Resonance

Business Storytelling to Create Resonance

Storytelling is a powerful skill that has enabled successful leaders to connect, engage and inspire stakeholders. Well-crafted and told, a story makes us feel emotionally connected and ready to answer the call to actionUnlike PowerPoints and traditional business plans which tend to be static, lacking in context, and low on emotion. Stories that are powerfully crafted usually stick in our minds, cement ideas, and bring concepts alive. 

This business storytelling program is designed for working professionals who want to boost their ability to influence, build engagement and inspire people to take action. Through storytelling, we hope to help organizations achieve business outcomes with resounding success. Leaders will have a chance to develop their own stories, and stories for their company/product/service. Participants will leave with curated stories to tell so they can begin influencing people immediately.

At the End of the Course, You’ll Learn to:

  1. Select appropriate approaches to communicate stories effectively
  2. Identify and implement specific ways to encourage responses from stakeholders 
  3. Use story techniques to substantiate or challenge viewpoints using a logical approach 
  4. Reflect on and refine story writing and telling effectiveness 


Please note that the workshops below vary in sub-topics and depth of coverage. Connect with us and we can help you identify the most suitable workshops to optimize your learning mileage.

  • BM4: Business Storytelling to Create Resonance

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