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Lee Su Min Profile Image

Lee Su Min

Organizational Development and HR Solutions

    A seasoned business strategist and avid reader, Su Min engages her audience by expounding on the applications of the subject matters in different settings beyond the classrooms. A thoughtful and observant trainer, many participants have affirmed Su Min’s effort in connecting  with them and appreciates her attention given in anticipating their needs.  Su Min is particularly keen in bringing contextual relevance into all her trainings. A believer in continual learning, Su Min attained a Master of Arts in Lifelong Learning & Leadership.

    Su Min has more than 20 years of experiences in the fast-moving consumer goods (FMCG), telecommunications, retail and consumer electronics sectors. She helmed the market insights function in multi-national companies like F&N Coca-Cola, M1, Levi Strauss and Samsung Asia. Su Min possesses the technical research knowledge, as well as the ability to translate information into actionable insights for her clients and senior management team. When Su Min was Regional Head at Samsung Asia, she was the key driver that developed the training programs for her team in South East Asia.

    Leveraging on her analytical and problem solving skills, Su Min had been involved in redesigning business processes to improve productivity and efficiency. She had driven and implemented customer service system projects in Singapore, Malaysia and Vietnam for F&N Coca-Cola. She has also taken on numerous Market Intelligence projects that has helped organizations better understand consumer segmentation and profiles, purchase behavior, audit customer service and gather products/ services feedback to prepare for next course of actions.

    Currently, Su Min is also a key member of our Consulting team in Capelle.


    • Design Thinking
    • Personal Effectiveness
    • People Management
    • Service


    “I enjoy the trainer’s teaching. Su Min is very interesting and expounded on things outside the normal classroom. She is an avid reader who brought interesting topics into the classroom. Also very engaging and interactively conducted, which brought positive vibes into everyone’s day . Thank you Su Min. You will be missed!” – Jessie Tjia Inri, Banking & Finance

    “I really enjoyed the training and felt that much was learned throughout the 2 days. Su Min was really engaging and she provided a lot of examples to show line-of-sight of what’s being taught in class to real life.” – Ngoui Kuo Xian, Banking & Finance


    Master of Arts (Distinction) in Lifelong Learning & LeadershipUniversity College London

    Bachelor of Business AdministrationNational University of Singapore


    Diploma in Adult & Continuing Education (DACE)Singapore Institute of Social Sciences

    Advanced Certificate in Training & Assessment (ACTA)Institute of Adult Learning (IAL) Singapore

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