Lee Su Min
With more than 20 years of experiences in the fast-moving consumer goods, telecommunications, retail and consumer electronics sectors, Su Min headed the market insights function in multi-national companies like F&N Coca-Cola, M1, Levi Strauss and Samsung Asia. She possesses not only the technical research knowledge, but also the ability to translate information into actionable insights for her clients and senior management. When Su Min was Regional Head at Samsung Asia, she was the key driver in developing training programs for her team in South East Asia.
Leveraging on her analytical and problem solving skills, Su Min has been involved in redesigning business processes to improve productivity and efficiency. She has also driven and implemented customer service system projects in Singapore, Malaysia and Vietnam for F&N Coca-Cola. Su Min has also taken on numerous Market Intelligence projects, which has helped organizations better understand consumer segmentation and profiles, purchase behavior, audit customer service and gather products/ services feedback in preparation for next course of actions.
- Design Thinking
- Personal Effectiveness
- People Management
“I enjoy the trainer’s teaching. Su Min is very interesting and expounded on things outside the normal classroom. She is an avid reader who brought interesting topics into the classroom. Also very engaging and interactively conducted, which brought positive vibes into everyone’s day . Thank you Su Min. You will be missed!” – Jessie Tjia Inri, Banking & Finance
“I really enjoyed the training and felt that much was learned throughout the 2 days. Su Min was really engaging and she provided a lot of examples to show line-of-sight of what’s being taught in class to real life.” – Ngoui Kuo Xian, Banking & Finance
University College LondonMaster of Arts in Lifelong Learning & Leadership (Distinction)
National University of SingaporeBachelor of Business Administration
Singapore PolytechnicDiploma in Adult & Continuing Education (DACE)
Singapore Training & Development AssociationAdvanced Certificate in Training & Assessment (ACTA)