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Lee Su Min


    Su Min comes with more than 20 years of insightful experiences in fast-moving consumer goods (FMCG), telecommunications, retail and consumer electronics industries.

    Having headed the market insights function in F&N Coca-Cola, M1, Levi Strauss and Samsung Asia, Su Min possesses both the technical research knowledge, as well as having the ability to translate information into actionable insights for her key stakeholders and senior management. Leveraging on her strong analytical and problem-solving skills, Su Min was a key member involved in redesigning business processes to improve productivity and efficiency.

    Extending her areas of expertise in Marketing Intelligence, Su Min is also an experienced workshop facilitator in Service Excellence, Business Innovation and Design Thinking. As a trainer and facilitator, Su Min uses hands-on practical approach, making her sessions engaging and interactive, an attribute much appreciated and well-received by participants across staff levels.


    • Facilitated Design Thinking workshops for key industry sectors in Banking & Finance, Facilities Management Healthcare IT Solutions, & Tourism & Hospitality
    • Successfully implemented customer service system projects in Singapore, Malaysia and Vietnam for F&N Coca-Cola
    • Successfully contributed to innovations in electronic products such as mobile phones, televisions, washing machines and refrigerators using the Design Thinking framework. These projects have extended its reach to S.E Asia and Oceania
    • Undertaken numerous projects that helped organizations understand consumer segmentation and profiles, purchase behaviour, audit customer service and gather feedback on products/ services


    University College LondonMaster in Arts (Distinction), Lifelong Learning and Leadership

    National University of SingaporeBachelor of Business Administration


    Institute of Adult Learning SingaporeDiploma in Adult & Continuing Education (DACE) Advanced Certificate in Training and Assessment (ACTA)

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