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Data Visualisation and Storytelling

Data Visualisation and Storytelling

Data storytelling is said to be the future. Without a compelling narrative, data is just another piece of information. Unlike PowerPoints and traditional business plans which tend to be static, lacking in context, and low on emotion; stories stick in our minds, cement ideas and bring concepts to life. A story that is thoughtfully crafted with data visualisation can be powerful in connecting emotions and motivates call-to-action.

This workshop is designed for working professionals who want to boost their ability to influence, build engagement and inspire people to take action through the use of data visuals.

At the End of the Workshop, You’ll Learn to:

  • Use various advanced functions of an Excel spreadsheet to create a basic dashboard to address business problems for a targeted audience
  • Apply the principles of data visualisation to the dashboard and visuals for storytelling
  • Present data in a compelling way with a point-of-view using a story arc to persuade with a clear call-to-action
  • Reflect and consciously improve on choice of words, tone, energy and gestures to create greater engagement
 

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